Advertising placement - does it matter?

I signed up for Christianity Today's "Church Laughs Newsletter" so I'd receive their weekly religion cartoon. Every weekend I receive a notice from them advertising something under the banner of the "Church Laughs." It had been happening since I first signed up, but didn't really notice it until Easter; that one was really bad. I thought I'd start a new series, thanks to Christianity Today, of posts revealing their decision to advertise serious subjects under the "Church Laughs" heading. Today I give you, "Is Preaching Your Passion?" ala' Church Laughs. Of course, I could readily crack a joke or two without any trouble at all :o)

Funny, huh?