EL SEGUNDO, CA—Executives at Mattel Inc. held a press conference Monday to unveil the toy company's latest product, Plain Pamela, a homely doll designed to boost the confidence of girls ages 7 to 12.The pale, unsightly plaything, which has a plastic torso scaled to the proportions of a 5-foot-4, 179-pound woman in her mid-30s, is being touted as the first toy expressly intended to raise the sense of physical and emotional self-worth in preteen females.
"While we still value our classic Barbie franchise, we understand the need for dolls that offer an alternative body image," Mattel CEO Robert Eckert said. "And that's why we've created Plain Pamela. She's drab, she's dumpy, she's nothing to write home about, and she's going to make the girls of America feel like beauty queens."
Modestly priced at $7.99, each Plain Pamela doll comes prepackaged with a variety of unflattering and ill-fitting blouses to drape over her shapeless torso, as well as a packet of paste-on psoriasis spots to apply along her arms and back.
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